Patient engagement can encourage patient’s willingness and ability to actively participate in their health and care only if it means aligning the channels and supporting them with a healthcare CRM. Sadly, it’s a rare case for now, as a lot of caregivers don’t think through their communication with patients.
Engaging patients takes two interconnected elements: channels and interaction logic. Channels are the ways to communicate useful information to patients, mainly patient portals and mobile apps. Patient engagement interaction logic (or engagement protocol) is the central element of patient engagement, as it sets the rules of communication.
Using CRM means applying best practices of building trustworthy relationships with patients to make them feel supported and appreciated. It also means timely responding to anything patients go through and persuading them to keep going at moments of weakness, like when they forget to record some vitals, miss a medicine course/investigation or a follow-up appointment.
Caregivers who embrace the whole structure of tech-run patient engagement thrive by raising awareness and motivation among their patients, improving care delivery and, accordingly, health outcomes.
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