The low rate of medication adherence has highlighted the importance of support groups and patient engagement in the pharma industry. Patient-centric healthcare is one of the biggest changes in the healthcare domain in recent times and the rise of the pharma industry at the forefront of patient-focused care is highly welcomed.
Patient registries are an integral part of the post-marketing toolkit for the pharmacology industry. Creating and managing patient registries not only provides pharma companies with the real-world effectiveness of their product but also help patients in sticking to the prescribed treatment regimen.
“Let us help you in keeping patients at the centre of the care”
The changing relationship between patient and pharma industry is demanding innovation from pharma companies to keep patients at the centre of care. Patients are looking for information and guidance to manage their health condition and pharma companies are looking at the means to understand their consumer base more better.
With changes in the knowledge base of patients, the traditional approach of reaching the consumer through multimedia channels and high-cost sales force is becoming ineffective. Now is the time for pharma companies to redesign their market approach by understanding their patients need and provide solutions for them.
“Make your pharmacology efforts patient-centric”